Hollywood Photography & PR
City of Angles
20–30 Appointments/Week
City On Angles is a high-end photography and creative direction studio based in Los Angeles, founded by Dan Dilworth.
The studio works with actors, musicians, and models who want to transform their image, elevate their brand, and get booked more consistently through elite-level headshots, PR campaigns, and social positioning. Dan had just finalized the premium positioning of this offer — but had no funnel, no paid traffic experience, and zero previous ad data.
THE STRATEGY
We wrote a high-impact sales letter that didn’t just sell “photography” — it sold visibility, bookings, and career leverage. It framed Dan’s studio as the go-to image authority.
THE RESULTS
20–30 qualified bookings per week from week one
First sales within 48 hours of launching the campaign
Inbound flow of career-driven creatives ready to invest
testimoniAL
"We were booked out the first week. The people coming through weren’t flaky or broke — they were serious about blowing up."
Dan Dilworth, Founder, City Of Angles
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