Music Festival

Kaynouna

$300,000+ in 90 Days

Kaynouna is one of Dubai’s most iconic outdoor music festivals, known for its deep house sound, world-class DJs, and stunning open-air venue. The brand had built a strong community over the years, but ticket sales had plateaued. They wanted scale — not hype.

THE STRATEGY

We created cinematic video ads engineered for virality and paired them with emotionally-charged copy that captured the essence of Kaynouna’s brand. We knew the demand for deep house events in Dubai was strong — we just needed to unlock it at scale.

We launched a conversion funnel built to push urgency and repeat engagement. Audience segmentation was hyper-targeted across nightlife lovers, expats, and locals, with strong retargeting across event windows. Ticket sales spiked within the first week and kept compounding through each event.

THE RESULTS

  • 20X return on ad spend

  • 200% increase in ticket sales within 3 months

  • 3 back-to-back sold-out events

testimoniAL

"Tasif & the Ei Techno team increased our revenue by over 120% in just 3 months. He’s not just strategic — he’s proactive, fast, and every recommendation was backed by numbers."

Nawar Akawi, Co-Founder, Kaynouna

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