Green Industry Masterminds

Tripled Campaign Performance

Carson Jones runs Green Industry Masterminds — a consulting and growth program for landscaping business owners across the U.S. His offer was strong, his backend was dialed in, and he had clients — but his ad results were flat.

The leads weren’t booking. The few that did, didn’t close. He knew the problem was upstream: weak copy, weak funnel, weak positioning.

THE STRATEGY

We stripped away the fluff and rewrote Carson’s front-end around proof, power, and payoff. His new sales letter made it clear: this wasn’t a “coaching program” — it was an ROI machine for landscaping businesses. We highlighted past client wins, broke down the math, and wrote direct-response ads that made action feel urgent.