Ecommerce

Recovrfit

$1,000/Per Day from $300/day Ad Spend

Heath Roberts is the founder of RecovrFit — a premium ice bath and recovery equipment brand targeting athletes and biohackers and wellness-focused men & women. He had a Shopify store, a great product, and a loyal customer base — but online sales were inconsistent. His Meta ad account was volatile, his creative didn’t convert, and no one was showing him what actually works for cold traffic.

THE STRATEGY

We gave Heath a full coaching breakdown: how to write the offer headline, how to structure the long-form landing page, how to run single-image testimonial creatives, and how to segment traffic based on energy, mindset, and physiology. We didn’t run his ads — we taught him how to think like a direct response operator.

Heath implemented the funnel himself using our exact framework: sales letter, structured objections, risk reversals, and trust anchors. Then he launched Meta ads targeting high-performance men over 30 who train hard and value recovery. The results? Cold traffic started converting same-day. $1K days became consistent within 10 days — with margin to spare.

THE RESULTS

$1,000/day in consistent Shopify revenue
Scaled on just $300/day in ad spend
First profitable cold funnel ever launched

testimoniAL

"This was the first time cold traffic actually bought. Ei Techno showed me exactly how to structure the funnel and control the math. $300 in, $1K out — every day."

Heath Roberts, Founder, RecovrFit

"This was the first time cold traffic actually bought. Ei Techno showed me exactly how to structure the funnel and control the math. $300 in, $1K out — every day."